Spam, Unsolicited Bulk / Commercial Email:
zootzone.com enforces a zero tolerance policy towards any form of spam, unsolicited bulk email (UBE), or unsolicited commercial email (UCE) generated by any entity, whether external (senders) or local (customers).
zootzone.com reserves the right to immediately terminate the services of customers, who do not comply with this condition of service, in order to preserve the Internet reputation of the service itself and of other customers.
Enforcing this policy ensures that compliant customers continue to benefit from zootzone.com's respected reputation in this regard.
Spam/UBE/UCE is defined as:
The sending of the same, or substantially similar, unsolicited electronic mail messages, whether commercial or not, to one or more recipients.
- A message is considered unsolicited if it is sent to recipients who have not explicitly requested the message (opt-in).
- Messages with forged headers, or false contact information.
- This prohibition extends to the sending of unsolicited mass mailings from another service, which in any way implicates zootzone.com's Internet and IP address reputations, irrespective of whether the email originated from zootzone.com's network or not. For example, a customer who hosts their email elsewhere, but their website with zootzone.com and where a blacklisting event causes the web server's IP address to be blacklisted.
Bulk Email Best Practice:
Should customers sign up with a reputable mailing list service, the following best practice should be strictly adhered to, in order to avoid blacklisting of any zootzone.com services and to retain good will with their intended target audiences.
- Never send to recipients without their explicit (not implicit) consent. Ask permission to send to them, and only then add their addresses to your mailing list.
- Recipients who already make provision of your services or purchase your products, should only be receiving transactional email from you, related to products, or services they have already paid for (billing/support/warranty).
- If you intend to send marketing messages to your existing customers, point (1) still holds.
Use a separate domain name for bulk email:
- Register a separate domain for mailing lists, or other bulk email. An example would be if the customer's domain is example.com, they might register example-marketing.com or example-mail.com
- Use the bulk-email-only domain for marketing purposes and host that domain's email with a reputable, external mailing list service such as MailChimp.com.
A good external resource for best-practices can be found here.